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Investment Details

Investment Stage:
Growth Stage
Investment Period:
2011 - 2013

Business Model

Pauldirekt GmbH was a German online shopping club founded in 2008, specializing in limited-time sales of electronics, fashion, and lifestyle products targeted at male customers. In 2013, pauldirekt was acquired by getgoods.de AG as part of a strategic realignment by its former parent company, Ecommerce Alliance AG.