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Investment Details

Investment Stage:
Growth Stage
Investment Period:
2010 - present

Business Model

Zieltraffic AG was founded in 2004 as a digital marketing specialist focused on measurable online marketing solutions, particularly in performance and affiliate marketing. In 2012, Zieltraffic AG rebranded and pivoted its business model, ultimately becoming Ingenious Technologies AG to offer a broader software-as-a-service analytics and partner management platform. This transition marked the company’s shift from a pure agency to a technology service provider in the digital marketing ecosystem.